A new study commissioned by digital marketing agency iCrossing and conducted by Opinion Research Corporation, found only 30 percent of users access the mobile Internet on their devices. The study is based on a series of focus groups and a survey of 1,001 mobile users. Of those who do surf the mobile Web, a whopping 75 percent use mobile search.Among other findings:–Mobile searchers prefer using the mobile versions of the search engines brands they know from the Internet such as Google, Yahoo!, MSN and Ask to search services provided by mobile operators by a margin of nearly two to one (!)– Maps/directions, weather and local information are the main attraction. However, even thought they are the leading content categories, around 75 percent are not willing to scroll beyond the second page of search results—The vast majority (84 percent) want to surf the mobile Web; they expect the sites they visit frequently to have a dedicated mobile version.



via MoCoNews

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