Mobile Content Use In UK Declining: Survey
A survey from Continental Research of just under 1,000 people shows that they are using less content now than they did last year. The survey covered people from O2, T-Mobile, Orange and Vodafone. The only two categories which showed increased usage were sending a photo message to another phone and downloading a mobile game reports Cellular News… there are some nice graphs through the link. This flies in the face of some other surveys saying that mobile content and service use is increasing, although a poll released by Harris Interactive showed much the same result concerning mobile internet use. It also goes against revenue figures for mobile content and services which are (slowly) climbing, except for things like third-party ringtone sites. Despite this, the survey shouldn’t be ignored without good reason.
The survey also found that “a large majority (68 percent) of mobile users agreed with the statement I would prefer a more basic mobile phone that was simple to use and affordable”, while “only 25 percent of mobile users agreed I am prepared to pay more for a mobile phone that looks stylish. Similarly only 25 percent of mobile users agreed that I am prepared to pay more for a mobile phone that has the latest in mobile technology”. Not great figures, but the perennial argument applies here: The total mobile user base is a pretty big one to grab a quarter of.
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SMS - the dominating “big thing”
Push eMail on Blackberrys, Instant Messaging or even Multimedia Messages with graphics and audio - who needs that, if you can have SMS?
The “good, old” SMS still ruls the game: 22,4 bln Messages have been send last year in germany, and growing.
According to the german association “Bundesverband Informationswirtschaft, Telekommunikation und neue Medien”, short (Bitkom), the total number of messages will climb over the 23 bln trash hold - a new record!
In average a SIM Card holder sends arround 350 short-messages a year, and in average every 2nd user is sending a message per day.
the full, german version can be found at: http://www.bitkom.org/47439_47432.aspx
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Tags: europe, Network operator, messaging, sms, mms
Flirt All Day: Match.com Mobile Launching
Dating site Match.com is set to launch a mobile application called MatchMobile, available first in the US, UK and Canadian, with expansion to 9 more countries by the end of 2007.Features include searching Match.com from your phone and getting a text message whenever another user sends you a message. The cost is an extra $5/month. 3.6 million US cell phone users made use of a mobile dating service in May 2007, says stat tracking company M:Metrics.
http://mobile.match.com/
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Tags: match, flirt, date, mobile, convergence,
