during the last 3 months we many times have been asked: “what is youmato ? what is it all about?”

Well, youmato stands for “you, me and the others” and “mato” it self is a traditional target of the Japanese Kyūdō (弓道:きゅうどう, Kyūdō?). Kyūdō is the Japanese art of archery and the means “way of the bow”.
The different rings within the logo present “you” (in the center) “me” (around you) and “the others” (the outer-ring).
At Kyūdō, after warming up, the archer may then move on to shooting at a target called a mato.

We do see this as a metaphor for the entire social network experience. After users have learned how to use social networks, they move to youmato and target their friends and contacts as a kind of natural life style evolution.

CNM recently decided to acquire an existing social network platform speeding up our development process. The team of the acquired platform will stay on board and will safeguard a smooth integration process.

youmato is about the 3 important “P’s” in life and will be launched as an exclusive closed-alpha during september 2007. Until than we will tell you more about the 3 “P’s”.

Stay tuned and keep an eye on your mailbox. Maybe you will receive an invitation to join in and to create a brand new social network experience.