Google´s market domination is staggering. Those guys attract far more search users and thus revenues than all its rivals (Yahoo!, MSN etc.) together.

Trends in search engine marketing tracked by the SEM report from eMarketer estimates that Google search accounts for as much as 75% in the US paid search advertising market in 2007. The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market.

Second in the list is Yahoo!, accounting for a pathetic share of 9% share. Leaving behind others in the search engine market with a 16% maket share.
However, 16% is still big business. Assuming that as much as over $8.6 billion have been spent in search engine advertising in 2007, a 16% share accounts for almost $1.4 billion. According to predictions that search spending might doubble to $16.6 billion in 2011, even a small slice represents huge revenue.

Microsoft´s quick & dirty purchase offer towards Yahoo might indeed cause a kind of market consolidation in the search advertising market in the mid term.

Due to worries about Google´s market domination many in the online advertising business would favour a market consolidation. Hence it would be a smart move strenghtening its rivals and thus creating viable alternaties.

Amongst the top three market player in the US market, Google is outperforming Yahoo and MSN by far in terms of search advertising spendings in 2006 and 2007.


The search advertising business is slow but still growing and an indeed attractive bussiness according to Efficient Frontier.

Every increase in market share counts and the competion is fierce.- and there is still room for profitability improvements in terms of ROI and click through rates. eMarketer´s projections predict that in the US search and ad spendings might slow down in the years to come but are to remain the largest portion of the US Internet ad spending market.

Although eMarketer projects that US search ad spending growth will cool off through 2012 compared with recent years, search will remain the largest portion of the US paid ad spending market accounting up to a 40% share which will more or lesss remain stable over the coming years.

It has been indeed a very successful year for CNM.

In total 3 different WEB2.0 propostions have been created and supporting teams have been formed from scratch.

These propositions being „Youmato“ a social network around people, places and parties as well as „yagn“ a dedicated gamers network
and last but not least „beschenkmich“ a social „wishlister“ network.

In late December 2007 CNM could close a deal with the well known German publishing house Georg von Holtzbrinck of which their unit eLab invested seed money funding beschenkmich. All thinngs considered the CNM team is proud to have found a competent partner such as Holtzbrinck.

A joint venture named beschenk mich GmbH has been founded driving the growth and expansion of www.beschenkmich.de

Within two weeks the beschenkmich office in Berlin, office equipement and IT infratructure has been set up by the beschenkmich team in order to start operations immediately.

Already the first two weeks of the pubilc beta of beschenkmich have shown decent sign up numbers and thus customer interest in this brand new service.

Having launched www.beschenkmich.de on December 19th 5.000 users and around 250.000 visits have been achieved within 4 weeks time.

In these early days of 2008 the beschenkmich team is now more than busy to bug fix , rolling out new features and planning new product propositions to come soon in order to tighten and rapidly grow their product.

For more details on beschenkmich you can either visit the website: www.beschenkmich.de or have a look at the beschenkmich blog:
http://blog.beschenkmich.com/

CNM now proceed talking to investors about Youmato, yagn and for a second round investment about beschenkmich aiming to further drive CNM´s growth strategy in 2008.

Tim Berners-Lee warned about walled gardens for the mobile internet saying that it “needs to be fully and completely the internet, nothing more and nothing less. It needs to be free of central control, universal, and embodied in open standards” further, Berners-Lee says: “The Web is an open platform on which you build other things…It’s very important to keep the Web universal as we merge the internet with mobile.”
As conclusion, mobile internet must use the same standards as they are known for the regular internet. Berners-Lee supports also open standards.

Morgan Stanley offers a interesting slide (download here) sowhing the growth of web 2.0 sites. The slides are based on Alexa statistics. In favor of the right (green) sites, the left (red) sites dropped out of the TOP 10 list.

Social Networks and Social Media Services can now claim six of the top-10 slots.

According to Morgan Stanley, worldwide Internet usage has passed the 1 billion mark last year, and is estimated to hit more than 1.3 billion this year. The provided chart also shows the reach of Internet users by region.